To view the live site, click here.
This project came with a lot of challenges. Early in the creative process, it became clear that Panoramic Strategy didn’t just need a website, they needed a presence. While they had a logo and an existing site that technically worked, it wasn’t fully serving its purpose. Something felt missing.
That led me to ask a bigger question: what kind of journey do we want users to experience when they visit the site? How do we want them to feel? Through a lot of trial and error, especially around image styling, we landed on a thoughtfully curated library of photography that makes the site feel personable and real. Subtle micro interactions appear as you scroll, with hidden informational moments, smooth parallax effects, and a calming, subdued color palette. Paired with beautiful photography, the site invites users to feel like they are part of something bigger.
